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Your Name Cosmetics: MOQ’s and Prices [2025 Update]

Your Name Cosmetics: MOQ’s and Prices [2025 Update]

MOQs and Prices for Your Name Cosmetics

Let’s start with the probably most existing part. Minimum order quantity and prices for different your name cosmetic products.

This table shows some of the most popular cosmetic products, their MOQ and starting prices for both types of your name cosmetics.

Product0 MOQ1000 MOQ
1Lipstick$7.00 - $10.00$2.00 - $3.50
2Nail Polish$6.00 - $8.00$1.50 - $3.00
3Mascara$8.00 - $10.00$2.50 - $4.00
4Moisturizer$18.00 - $25.00$5.50 - $8.00
5Powder$9.00 - $12.00$3.00 - $4.50
6Face Brushes$10.00 - $12.00$1.50 - $3.00
7Eyeliner / Lipliner$5.00 - $7.50$1.50 - $2.50
8Foundation$10.00 - $12.00$4.00 - $5.50
9Lipgloss$6.00 - $8.00$2.00 - $3.50
10Shampoo$15.00 - $18.00$5.00 - $7.00

The prices for pre manufactured cosmetics are an average of some of the best known private label cosmetics manufacturers like Blanka and Mana. The prices for 1000 units MOQ are a rough range for our own offer.


Guide


Your Name Cosmetics is another term for private label cosmetics. The idea is to use already developed and maybe even already manufactured cosmetic products and put your name on them.

This saves you time and money for development and testing. Also, the minimum order quantity (MOQ) is usually lower than for custom formulations.

This article should help you to understand different types of your name cosmetics, their advantages and disadvantages, and how you choose the right one for your cosmetic business.

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Two Types of Your Name Cosmetics

First, we need to understand the different types of your name cosmetics, since they differ in MOQ and prices.

1. Pre Manufactured Your Name Cosmetics

The first type is cosmetic products, that are pre-produced, on stock and waiting to be labelled with your name. This way, you can start quick and cheap. There’s basically no production time, and often you can start with just one unit.

On the downside, your customization options are very limited and the unit price is very high.

Pros:

  • Short lead time
  • Low minimum order quantity

 

Cons:

  • Very limited customization
  • High unit price

2. Pre Formulated Your Name Cosmetics

The second type of your name cosmetics is cosmetic products, that are pre-formulated, but not manufactured yet. While the formulation is pretty much set, there are preselected packaging options, where you have a lot of customization options that go far beyond labelling. Also, the unit prices are much lower.

Because they are manufactured just for you, it requires a higher minimum order quantity (typically 1000 units or more) and there is a production time of several weeks to months.

Pros:

  • Low unit prices
  • Many customization options

Cons:

  • MOQ > 1000 units
  • Production time of several weeks/ months

Which Type of Your Name Cosmetics Should I Choose Now?

At the end, it really comes down to two things:

Your budget and confidence.

If you have enough budget for a production of 1000 units or more and, at the same time, are confident you’ll sell those units, you should definitely opt for pre-formulated your name cosmetic products.

Only if you can not afford 1000 units or more and/or you are not too confident about selling this many units, it’s probably the only reasonable way to get started with your own cosmetic business.

When you then find out there’s a rising demand for your products, you can professionalize further by switching to pre-formulated products.

In theory, it sounds like a great plan to start with the low MOQ type and then switch to higher MOQ type. The only thing is, that because of the generic products, the limited customization options and therefore weak branding and poor profit margins, your chances of success are affected negatively.

Make sure you have a weel crafted business and finance plan in place that breaks down how you will make the switch.

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